I just finished writing a post on Online Video Workshop about how serious videos can be commercials, too. In it, I mentioned that you have to capture the attention of your audience from the first second of your video. Nothing grabs eyeballs like footage from a great camera.
If you try to pass off serious content with 720 P or lower resolution, you are asking too much of your audience. Credibility is earned through the quality of your footage. Now, I am not saying that you absolutely need to buy the best cameras and go to the best locations to shoot your videos… but it sure helps! This is especially true if you have a smaller budget for things like actors and such.
If you can’t afford $100,000+ a minute for some grade AAA talent, then make up for it with great shots from exotic locations! This Panasonic HC-X1000 4K Ultra HD 60p/50p Professional Camcorder could make the difference between getting your video seen by thousands or overlooked by millions.
First of all, when you choose a camera for your videos, you should be avoiding anything with “digital zoom!” Why? Because if you are using the digital zoom feature (which is using the camera’s image sensor chip to bring your subject closer by reducing the number of dots per inch – DPI – of the recorded footage), the quality of your shot is compromised because you are using less of the image sensor’s actual DPI captured and instead using an algorithm to make the smaller area bigger. (You are using less of the image sensor). If you want quality video closeups, you need optical zoom! Optical zoom uses a lens to change the size of the image that the image sensors see instead of making the chip use less of its surface by digitally zooming.
Optical Zoom Uses More Sensor
It is all about the dots per inch. Imagine a magazine image. Heck, if you are near a magazine, go get it and then get a magnifying glass (or use the magnifying glass app on your phone) to zoom in on any image in the magazine. Each image is screen printed on a page using dots of ink. Only 4 colors are used too create the images on a magazine page in most instances. When you zoom in, you can see the individual dot patterns that make up the image. That is a crude example of what the camera image sensors see. The more sensor dots that can be used to take the picture, the better the quality of the image. Optical zoom is like the magnifying glass, except that instead of showing a grainier image by revealing the dots on a smaller section of an image, it takes the image and expands the number of dots that the smaller area is being recorded with.
That is why if you have a 20 Megapixel digital camera, when you use digital zoom when taking the picture, you are actually reducing the number of Megapixels that your final image will be. It is using the image sensor to zoom in on the section of the image, not increasing the size of the image on the image sensor.
Anyway, the Panasonic HC-X1000 has upp to 20x optical zoom to let you use your entire image sensor to record closeups up to 20x what you would see without the zoom. That means 20x better picture quality than digital zoom!