Podcasting is growing by leaps and bounds! Podcasts are becoming so popular that many TV and Sports celebrities are broadcasting podcasts on a regular basis. Advertisers are buying slots on podcasts, making podcasting a great monetization possibility if you can pull in some listeners/viewers. I often hear people tell me they would have a podcast, but they don’t know what they would say on a regular podcast.
If you have a blog, you can do a podcast. Even if you were to just podcast an audio version of your blog posts, you would have enough content to make a successful podcast. Some of your readers would love to hear your voice. Some people would rather listen to a podcast than read, simply because they could use commute time to catch up on your content because they are busy.
So how do you start podcasting? It is as easy as getting out your cell phone and using the voice recorder app. Sure, you can find all kinds of apps and programs to help you record a podcast, but the first thing you need is the ability to record. Once you have recorded yourself, the next thing to decide is whether you need to edit it or add anything like intros, outros and maybe an ad or two. Depends on what your goal is. Originally, I used the BlogTalkRadio platform to record my podcasts, but I didn’t like having to use my phone to call in for the show. The quality was not always the best, especially with a cellular connection. But I did like the fact that I could podcast on the go, but it was always a “live” broadcast, so if something happened during the show, it was part of the podcast forever (unless you downloaded the episode and edited it).
My favorite tool on my PC is Audacity, because it allows me to edit audio and create a final episode that has everything I want ready to upload. The problem is that it has a high learning curve. You need to play around with it a bit to figure out how to use it properly to get exactly what you want out of it. I have forgotten an awful lot from not using it in a long time, but it wouldn’t take me too long to get back into it.
Another thing you need is a good, quiet location to record. I used to like to step outside and record, because the street I lived on was pretty quiet, but now, where I live, the street has constant traffic, I can even hear it in the office, so I have been putting off starting to record because of the noise. In reality, you can incorporate background noise into your podcast with little distraction. I listen to a few podcasts that record in a restaurant, and while the music in the background is a little distracting, the content of the podcast is why I listen. So even if you are like me and want everything perfect, it doesn’t have to be perfect to be successful. In fact, once I recorded a podcast from the Quebec Ferry, which was pretty noisy, but it was one of my favorite episodes because I was somewhere new!
Some podcasts can also be curated from other news sources, like magazine articles and blogs. As long as you give credit and try not to read everything word for word, you are giving your take on the content you are sharing and giving people the opportunity to find it on their own. This works with video blogs as well as audio blogs. Nobody wants to listen to you read for 30 minutes or longer, so please, keep the reading to a minimum, or at least make it interesting… a little rehearsal before your show is the best way to figure out what words will give you trouble and whether something sounds boring or exciting.
So if you are ready to start your podcasting career, what do you do next? Well, once you have one episode recorded, the thing to do is to submit it to as many podcast platforms as possible. I went with iTunes, Google Play and of course BlogTalkRadio for my first platforms. Even if you want to do BTR, you should at least get listed in the other two major players, because you will get more search traffic from these locations as people look for other podcasts about their favorite topics. Make sure you use the same information across all platforms and get some good photos for inclusion in your profile. You want people to easily recognize you on any platform.
After that, all you have to do is continue to post new content. If you write a blog post every couple days, post a new podcast after every 4 blog posts that summarizes your recent posts, or takes it a little deeper. If you want to do a podcast for each of your posts, then you might become a little burnt out because of the amount of work that you will be doing to get them published, but it can greatly increase your blog and podcast traffic because of the synergy of the two mediums. You should always have a Facebook group or page for your podcasts, so that you can post the notifications and alert your fans about your newest content. Social media is important in continuing the growth of your audience, because when you post something powerful or interesting, people will share it. Especially if you tell them to in your podcast and blog posts.
I hope you understand that this is not by any stretch a complete primer in how to podcast, but it is a basic plan for getting yourself up and running. If you have any questions about this and any other blogging related topics, you can ask them on the Blogging With Micheal Facebook Page.